The North American automotive industry is undergoing a transformation driven by the electric vehicle (EV) transition, post-pandemic supply chain shifts, and increasing US protectionism. As the largest vehicle supplier to the US, Mexico faces both opportunities and risks in this evolving landscape. With 42% of its passenger vehicle production tied to US automakers and nearly 70% of its total output destined for the US, Mexico’s automotive industry is particularly vulnerable to the recently announced 25% tariffs on Mexican auto imports.